Our founder and creative designer, Sally Sarieddine hails from a versatile creative and cultural background, which has strongly influenced our brand. Born and raised in Abu Dhabi while being deeply rooted in Lebanon, Sally has moved from theatre in Beirut, to Advertising in Dubai, before completing her Master’s degree in London. Sally's creative journey has led her to Central Saint Martins where fashion dreams became reality at the birth of LaLaQueen. 

Because “We rise by lifting others” we spread our good vibes in the benefit of responsible fashion. With bags created from authentic local leather that is naturally dyed and packaged with 100% biodegradable materials, we thrive to contribute to a more sustainable world. Moreover, the majority of the raw material we use is ethically sourced and hand-made under healthy conditions by local skilled artisans, in support of the local families from the Lebanese community.

We are a Lebanese contemporary fashion brand specializing in handcrafted handbags and accessories from genuine leather. We first launched as one of the MENA region’s first online shops in 2012; we opened our first brick and mortar LaLaQueen in Beirut Central District in 2016. The Dr. Bag collection has become our signature and marked our first step into realizing our zeal: Bringing back a sense of healing into fashion. 

While La-La-Land stands for a fanciful state or dream-world, for us it is a statement. LaLaQueen is an imaginary space for people to connect to their imagination and creativity to move forward in their journey spreading good vibes. We perceive each of our product as a “Timeless”, “Sophisticated” and “Simple” treasure therefore we are committed to delivering high quality in every aspect.