If you haven’t seen our Collage campaign yet, now is the time to get up-close and personal with it.

We have collaborated with three artists Samer Rawadi, Jeff Aoun and Mabelle Sawan to deliver a holistic message bridging creative arts and fashion to tell the story of 3 of our iconic collections: the Dr. Bag, the Moon and the Geometric.

Check out a glimpse from behind-the-scenes of this unique campaign.

Each of our collections is inspired either by Healing and our aspiration to be fashion healers, or by the Crystals or by the Moon. The different bag styles all have a common theme, with the forces of nature and the coming together of people being the central subject. In this perspective, each artist worked to capture the essence of the line with art, for when words are not enough art in its many forms creates emotion and opinions that are far greater.

With our strong belief in the need to provide sustainable fashion, the stylist Jeff Aoun kept recycled individual statement looks to provide a platform to further expand on the brands sustainability standpoint.

From her side, the artist Mabelle Sawan used the model’s poses to inspire the backdrop of the images, experimenting with texture, placement and color to bring the bag’s characteristics to the forefront.

“Something completely different from the norm; LaLaQueen project was completely unique to any campaign that I have worked on in the past”, that’s how the Photographer Samer Ramadi described this collaboration that allowed the originality of the pieces to shine through the campaign images.

Each image within the Collage campaign placed the model in a setting that resembled the bag’s identity, along with the vivid, dramatic colors, and strong shapes, to further submerge the brands spotlight on timeless pieces and artistic direction.

Speaking of images, our collaboration with photographer Samer Rawadi, stylist Jeff Aoun, and artist and illustrator Mabelle Sawan, continued a long standing connection for the brand to support communities, a conscientious approach, and outspoken style/wearable art.

We know you are eager to see them, so with no further ado!

The Dr. Bag collection took the concept of bringing back healing into fashion, with the focus of reminding people to be kind to one another and support the community.




The Geometric collection, it was inspired by crystals in their natural formations, providing a fusion of the mystical and the scientific.




The Moon Bag reflects how the stars and planets work in magnificent fashion and the moons natural forces.




We’d love to know your opinion, drop us a line in the comments.

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